Ecommerce Conversion Optimization Consultant & Manager - Shopify Specialist - Multidisciplinary
Always questioning the world around me, I enjoy reading fat books, playing guitar, listening to music, and working out. Used to live in the World of Warcraft as a teenager, defeating the Lich King with the guild <Digital Crew> that I led. I hold a bachelors degree in Software Engineering and have been working with global brands for the past nine years.
Links:
Contact:
filiporastovic@gmail.com
About
Over 100 finished projects with client reviews on UpWork
Biggest client: Google
Bachelors degree in Software Engineering – 10 years of Experience.
I help businesses grow revenue by making high-leverage UX changes that actually get implemented—despite the complexity, legacy systems, or internal red tape.
With a Bachelor’s in Software Engineering and 10 years of hands-on experience in development, UX design, and analytics, I specialize in conversion optimization strategies that align with both business goals and technical realities.
I understand how difficult it can be to change the UX of a large-scale site—from navigating internal processes to balancing competing priorities. That’s why I focus on data-backed, personalized experiments that increase EPV (Earnings Per View), PPV (Profit Per View), and AOV (Average Order Value), without disrupting internal systems.
From Shopify (Headless and traditional) to custom frameworks, I’ve built A/B testing environments for e-commerce, implemented lead-gen systems, and developed analytics pipelines using Python and Pandas to uncover what actually moves the needle.
Beyond client work, I’m also the Founder of PageCraft, a legal tech SaaS tool designed to help law firms generate more leads with high-performance landing pages and gamified forms. This experience has deepened my expertise in product development, SaaS growth strategies, and technical sales.
Mentions in Media (Mostly Serbian)
I used to do 3D art a bit, it got kind of viral. (Offers from Google & Microsoft)
Conversion Masters Interview Filip Rastovic
Beyond Two Dimensions: 26 Best Isometric Artists Across the Globe
Serbian Artist Creates 3D Illustrations That Look Like They Were Made in the ’60s
Kako izgleda proces rada modernog veb dizajnera? — meetup u šabačkom Startit Centru
Ko Su Frilenseri i Kako Uspeti u Frilensingu?
Kako do prvog klijenta na freelance platformama?
Cool Pictures
About The Images
I rendered these images in Cinema 4D using Octane Render from 2020-2023. I was really obsessed with 3d art back then. I’m very proud that both Google and Microsoft reached out to do 3D work for them. However I don’t do much 3D these days.
The 3D models in images above are mostly downloaded high quality assets, put in a procedurally generated background setting.
The lighting & compositions, my favourite topics, are very traditional in every image. I’m trying to highlight form of the objects, lighting one half and leaving the other one in shadow.
You can download my stuff for free! If you print it, shoot me a message, I want to see how it looks on your wall! There’s much more on the blog below.