Filip Rastovic - Ecommerce Manager | Shopify Expert | Conversion Optimization & A/B Testing Specialist
Always questioning the world around me, I enjoy reading fat books, playing guitar, listening to music, and working out. Used to live in the World of Warcraft as a teenager, defeating the Lich King with the guild <Digital Crew> that I led. I hold a bachelors degree in Software Engineering and have been working with global brands for the past nine years.
Links:
Contact:
filiporastovic@gmail.com
About
Over 100 finished projects with client reviews on UpWork
Biggest client: Google
Tech-savvy Ecommerce Manager with 10+ years of experience in the tech industry, specializing in Shopify store optimization, conversion rate optimization (CRO), and A/B testing. Strong background in Shopify development, backed by a Bachelor’s in Software Engineering, enabling deep technical expertise in HTML, CSS, JavaScript, Liquid, and PHP.
Proven track record of driving revenue growth for 8-figure brands, including enterprise clients like Google, by leveraging data-driven strategies, UX improvements, and high-impact A/B tests. Combines frontend & backend development skills with expertise in design, management, and performance marketing to build scalable, high-converting Shopify stores.
Core Skills:
- Shopify Development & Customization
- Conversion Rate Optimization (CRO)
- A/B & Multivariate Testing
- Frontend & Backend Development
- Performance Analytics & Data-Driven Decisions
- UX/UI Optimization
- Technical SEO & Speed Optimization
Passionate about blending data, technology, and marketing to maximize ecommerce success. Let’s build something high-performing!
Mentions in Media (Mostly Serbian)
I used to do 3D art a bit, it got kind of viral. (Offers from Google & Microsoft)
Conversion Masters Interview Filip Rastovic
Beyond Two Dimensions: 26 Best Isometric Artists Across the Globe
Serbian Artist Creates 3D Illustrations That Look Like They Were Made in the ’60s
Kako izgleda proces rada modernog veb dizajnera? — meetup u šabačkom Startit Centru
Ko Su Frilenseri i Kako Uspeti u Frilensingu?
Kako do prvog klijenta na freelance platformama?
Cool Pictures
About The Images
I rendered these images in Cinema 4D using Octane Render from 2020-2023. I was really obsessed with 3d art back then. I’m very proud that both Google and Microsoft reached out to do 3D work for them. However I don’t do much 3D these days.
The 3D models in images above are mostly downloaded high quality assets, put in a procedurally generated background setting.
The lighting & compositions, my favourite topics, are very traditional in every image. I’m trying to highlight form of the objects, lighting one half and leaving the other one in shadow.
You can download my stuff for free! If you print it, shoot me a message, I want to see how it looks on your wall! There’s much more on the blog below.