Senior Web Developer | Shopify, WordPress, Unbounce, CRO Landing Page Consultant | š Founder @ PageCraft
Always questioning the world around me, I enjoy reading fat books, playing guitar, listening to music, and working out. Used to live in the World of Warcraft as a teenager, defeating the Lich King with the guild <Digital Crew> that I led. I hold a bachelors degree in Software Engineering and have been working with global brands for the past nine years.
Links:
Contact:
filiporastovic@gmail.com
About
Not an agency.
Over 100 finished projects with client reviews on UpWork
Biggest client: Google
Bachelors degree in Software Engineering – 10 years of Experience.
Iāve helped my clients achieve measurable improvements in key performance metrics, including:
Higher Conversion Rates:
Optimizing user flows and reducing friction points.
Increased AOV and LTV: Through thoughtful design and technical enhancements.
Lower CAC:
By streamlining funnels and improving customer acquisition efficiency.
How I Work
Every project starts with a deep understanding of your business and goals. I combine technical expertise with a focus on your end users, ensuring every solution delivers both functional and financial value. My process includes:
Landing Page Optimization:
Crafting pages that turn visitors into customers using CRO best practices and A/B testing.
Custom Shopify & WordPress Development:
Building high-performance themes, plugins, and integrations tailored to your business.
Analytics & Insights:
Using data to prioritize impactful changes and optimize performance over time.
Ongoing Optimization:
Continuous testing and refinement to ensure consistent, scalable results.
Beyond consulting, design and development, Iām also the Founder of PageCraft, a legal tech SaaS tool designed to help law firms generate more leads with high-performance landing pages and gamified forms. This experience has deepened my expertise in product development, SaaS growth strategies, and technical sales.
Mentions in Media (Mostly Serbian)
I used to do 3D art a bit, it got kind of viral. (Offers from Google & Microsoft)
Beyond Two Dimensions: 26 Best Isometric Artists Across the Globe
Serbian Artist Creates 3D Illustrations That Look Like They Were Made in the ā60s
Kako izgleda proces rada modernog veb dizajnera? ā meetup u Å”abaÄkom Startit Centru
Ko Su Frilenseri i Kako Uspeti u Frilensingu?
Kako do prvog klijenta na freelance platformama?
Cool Pictures
About The Images
I rendered these images in Cinema 4D using Octane Render from 2020-2023. I was really obsessed with 3d art back then. I’m very proud that both Google and Microsoft reached out to do 3D work for them. However I don’t do much 3D these days.
The 3D models in images above are mostly downloaded high quality assets, put in a procedurally generated background setting.
The lighting & compositions, my favourite topics, are very traditional in every image. Iām trying to highlight form of the objects, lighting one half and leaving the other one in shadow.
You can download my stuff for free! If you print it, shoot me a message, I want to see how it looks on your wall! Thereās much more on the blog below.