Filip Rastovic, Full-Stack Developer & Conversion Optimization Expert | Shopify, WordPress, Unbounce
Always questioning the world around me, I enjoy reading fat books, playing guitar, listening to music, and working out. Used to live in the World of Warcraft as a teenager, defeating the Lich King with the guild <Digital Crew> that I led. I hold a bachelors degree in Software Engineering and have been working with global brands for the past nine years.
Links:
Contact:
filiporastovic@gmail.com
About
I specialize in providing technical leadership and development expertise to e-commerce businesses and startups, with a focus on scaling operations and driving measurable growth. With over a decade of experience, I’ve worked with global brands and ambitious startups to deliver scalable solutions, optimize workflows, and increase revenue through tailored technical strategies.
Technical Expertise I hold a bachelor’s degree in Software Engineering and have extensive experience across both backend and frontend development. My expertise spans:
E-commerce Platforms: Custom Shopify and WordPress development, plugin and theme creation, and advanced integrations.
Frameworks: Proficient in Laravel and the TALL stack (Tailwind, Alpine.js, Laravel, Livewire) for building scalable web applications.
Split Testing & Analytics: Implementing A/B testing infrastructures and leveraging data insights to improve conversion rates.
Infrastructure Scaling: Ensuring reliability and performance for high-traffic applications through optimized hosting and infrastructure design.
Fractional CTO Services For startups and businesses without a technical founder, I bridge the gap between development and business needs. My services include:
MVP Development: Guiding feature prioritization, prototyping, and iterative development to bring ideas to life quickly and efficiently.
Technical Roadmaps: Aligning technical strategies with business goals for long-term scalability.
Team Leadership: Hiring and managing development teams, mentoring engineers, and resolving technical bottlenecks.
Infrastructure Management: Scaling systems, implementing security measures, and ensuring compliance with industry standards.
E-commerce Focus I’ve helped e-commerce companies optimize key metrics like EPV (Earnings Per View), AOV (Average Order Value), and LTV (Lifetime Customer Value). My projects consistently deliver:
Improved conversion rates through split testing and CRO-focused design.
Reduced CAC (Customer Acquisition Cost) with optimized landing pages.
Scalable platforms tailored to business growth.
Mentions in Media (Mostly Serbian)
Beyond Two Dimensions: 26 Best Isometric Artists Across the Globe
Serbian Artist Creates 3D Illustrations That Look Like They Were Made in the ’60s
Kako izgleda proces rada modernog veb dizajnera? — meetup u šabačkom Startit Centru
Ko Su Frilenseri i Kako Uspeti u Frilensingu?
Kako do prvog klijenta na freelance platformama?
Cool Pictures
About The Images
I rendered these images in Cinema 4D using Octane Render from 2020-2023. I was really obsessed with 3d art back then. I’m very proud that both Google and Microsoft reached out to do 3D work for them. However I don’t do much 3D these days.
The 3D models in images above are mostly downloaded high quality assets, put in a procedurally generated background setting.
The lighting & compositions, my favourite topics, are very traditional in every image. I’m trying to highlight form of the objects, lighting one half and leaving the other one in shadow.
You can download my stuff for free! If you print it, shoot me a message, I want to see how it looks on your wall! There’s much more on the blog below.