Filip Rastovic

some work I’m proud of:

Portfolio
(Landing Pages, Design + Dev:
Shopify & Unbounce & Wordpress)

Case studies
(Landing Pages & CRO: Concept, Design, Development, Reporting)

Front-end code samples
(Real & Fantasy UI + Line Art: HTML/CSS3/Javascript)

Trial And Terror
(Video game I co-developed, Animation + C#, Unity)

Computer graphics & 3D art
(Design, 3D Modeling, 3D Rendering, Cinema 4D)

4dmarket.net
(My CGI/VFX marketplace app: software architecture, databade design, UI&UX, marketing: php/mysql/Laravel)

Contact: filiporastovic@gmail.com

Always questioning the world around me, I enjoy reading fat books, playing guitar, listening to music, and working out. Used to live in the World of Warcraft as a teenager, defeating the Lich King with the guild <Digital Crew> that I led. I hold a bachelors degree in Software Engineering and have been working with global brands for the past nine years.

I’m a Conversion Optimization Specialist, Designer and a Software Engineer with a strong focus on building and optimizing digital platforms data-driven growth. With over eight years of professional experience, I’ve honed the ability to combine technical/creative challenges with strategic thinking.

Some of my past clients are:
Google, Tipalti, Johnsons & Jonshnsons, Psyop, Paradox Interactive, Bending Spoons, DNSFilter, USB Factory, Velo, Reno Assitance, Treedom…

There’s a blog on the bottom of this page where I share my both professional and hobby work. Topics are various but it’s mostly about web design, development, software engineering, and 3D art.

As a CRO/Conversion Rate Optimization Lead & Software Engineer, I help e-commerce companies conduct statistically significant experiments (A/b tests) to increase revenue.

Proven track record in E-commerce on-site and price optimization: EPV (Earnings per View), PPV (Profit Per View), and AOV (Average Order Value) without additional ad spent.

Extensive portfolio of landing pages that unlock more efficient ad spend. You can expect a decrease in CAC (Customer Acquisition Cost), an increase in CTR (Click-Through Rate from Landing Page to Checkout), LTV (Lifetime Customer Value), and an overall significant increase in ad spent after implementing my landing pages.

About The Images

I rendered these images in Cinema 4D using Octane Render. The 3D models are mostly downloaded high quality assets, put in a procedurally generated background setting.

The lighting & compositions, my favourite topics, are very traditional in every image. I’m trying to highlight form of the objects, lighting one half and leaving the other one in shadow.

You can download my stuff for free! If you print it, shoot me a message, I want to see how it looks on your wall! There’s much more on the blog below.