Conversion Optimization Specialist & Full-Stack Developer

I specialize in helping e-commerce businesses and startups achieve measurable growth through a unique combination of conversion rate optimization (CRO), user-centered design, and tailored development solutions. With years of experience working with global brands and ambitious startups, I focus on improving user experiences, optimizing key metrics, and delivering scalable, impactful results.

Past Clients:

Google, Johnsons & Johnsons, Tipalti, Treedom, Wholesome Goods, Thinkcube Solutions…and 60 more.

Technical Expertise

With a strong foundation in software engineering and hands-on expertise across both backend and frontend development, my skillset includes:

• E-commerce Platforms: Custom Shopify and WordPress development, plugin and theme creation, and advanced integrations.
  
  
• Frameworks: Proficient in Laravel and the TALL stack (Tailwind, Alpine.js, Laravel, Livewire) for building scalable web applications.
  
  
• Split Testing & Analytics: Implementing A/B testing infrastructures and leveraging data insights to improve conversion rates.
  
  
• Infrastructure Scaling: Ensuring reliability and performance for high-traffic applications through optimized hosting and infrastructure design.

Fractional CTO Services For startups and businesses without a technical founder, I bridge the gap between development and business needs. My services include:

• E-commerce Optimization: Custom Shopify and WordPress development, plugin and theme creation, advanced integrations, and CRO-focused design.
  
  
• Data-Driven Strategies: Implementing A/B testing infrastructures, analyzing user behavior, and leveraging insights to drive higher conversion rates.

• Full-Stack Development: Proficiency in Laravel and the TALL stack (Tailwind, Alpine.js, Laravel, Livewire) to build responsive, scalable applications.
  
  
• Performance Optimization: Ensuring high-traffic platforms remain reliable and fast through efficient hosting, infrastructure design, and code optimization.

Driving E-Commerce Success

I’ve helped e-commerce companies boost key performance metrics like Conversion Rates, AOV (Average Order Value), and LTV (Lifetime Value) while reducing CAC (Customer Acquisition Costs). My approach consistently delivers:

• High-Converting User Experiences: Through iterative design, split testing, and CRO-focused development.
• Efficient Funnels: By identifying and reducing friction points in user journeys.
• Scalable Solutions: Tailored platforms that adapt to business growth and changing needs.

How I Work

I combine technical expertise, creativity, and a deep understanding of user psychology to deliver results that go beyond surface-level improvements. My process includes:

• Landing Page Optimization: Designing and developing pages that maximize conversions.
• Custom Development: Building tailored Shopify and WordPress themes, plugins, and integrations.
• Data Insights: Leveraging analytics to make informed decisions and prioritize impactful changes.
• Ongoing Optimization: Continuously monitoring and refining to ensure consistent success