Filip Rastovic, CRO Specialist
Always questioning the world around me, I enjoy reading fat books, playing guitar, listening to music, and working out. Used to live in the World of Warcraft as a teenager, defeating the Lich King with the guild <Digital Crew> that I led. I hold a bachelors degree in Software Engineering and have been working with global brands for the past nine years.
Links:
Contact:
filiporastovic@gmail.com
About
I’m a web developer / designer with a speciality in conversion rate optimization. With over 8 years of experience I’ve done the full stack of CRO: implementing web pages, designing them and leading teams doing so as a CRO manager. I help e-commerce companies conduct statistically significant experiments (A/b tests) to increase revenue.
Some of my past clients are:
Google, Tipalti, Johnsons & Jonshnsons, Psyop, Paradox Interactive, Bending Spoons, DNSFilter, USB Factory, Velo, Reno Assitance, Treedom…
There’s a blog on the bottom of this page where I share my both professional and hobby work. Topics are various but it’s mostly about web design, development, software engineering, and 3D art.
Proven track record in E-commerce on-site and price optimization: EPV (Earnings per View), PPV (Profit Per View), and AOV (Average Order Value) without additional ad spent.
Extensive portfolio of landing pages that unlock more efficient ad spend. You can expect a decrease in CAC (Customer Acquisition Cost), an increase in CTR (Click-Through Rate from Landing Page to Checkout), LTV (Lifetime Customer Value), and an overall significant increase in ad spent after implementing my landing pages.
Cool Pictures
About The Images
I rendered these images in Cinema 4D using Octane Render from 2020-2023. I was really obsessed with 3d art back then. I’m very proud that both Google and Microsoft reached out to do 3D work for them. However I don’t do much 3D these days.
The 3D models in images above are mostly downloaded high quality assets, put in a procedurally generated background setting.
The lighting & compositions, my favourite topics, are very traditional in every image. I’m trying to highlight form of the objects, lighting one half and leaving the other one in shadow.
You can download my stuff for free! If you print it, shoot me a message, I want to see how it looks on your wall! There’s much more on the blog below.